Full Breakdown
Traditional Gender Roles Resurface Among Gen Z Men
3/8/2026, 9:40:58 PM
Survey Findings on Gender Expectations
A recent global survey conducted by Ipsos and the Global Institute for Women’s Leadership at King’s College London reveals that nearly one-third of Generation Z men (born between 1997 and 2012) believe that a wife should "always obey" her husband. Specifically, 31% of Gen Z men support this view, compared to only 13% of Baby Boomer men (born between 1946 and 1964). Additionally, 33% of Gen Z men assert that a husband should have the final say on important household decisions, a sentiment echoed by just 17% of Baby Boomer men.
The survey, which included responses from over 23,000 individuals across 29 countries, including the United States, Great Britain, Brazil, Australia, and India, highlights significant generational divides in attitudes toward gender roles. Among Gen Z women, only 18% agree that a wife should obey her husband, while just 6% of Baby Boomer women share this belief.
The Duality of Gen Z Perspectives
The findings illustrate a complex duality in Gen Z men's views on gender roles. While they are the most likely generation to find women with successful careers attractive (41% agree), they simultaneously hold traditional expectations regarding women's behavior and independence. For instance, 24% of Gen Z men believe that women should not appear too self-sufficient, a view shared by only 12% of Baby Boomer men.
This duality extends to sexual norms, with 21% of Gen Z men asserting that a "real woman" should never initiate sex, compared to just 7% of Baby Boomer men. These statistics suggest that traditional ideas about masculinity and femininity remain influential, even among a generation raised during significant discussions about gender equality.
Criticism and Concerns
Experts express concern over the persistence of traditional gender norms among young men. Julia Gillard, Chair of the Global Institute for Women’s Leadership, stated, "Not only are many Gen Z men putting limiting expectations on women, they are also trapping themselves within restrictive gender norms." Heejung Chung, Director of the Global Institute for Women’s Leadership, added that many young men overestimate the traditionalism of their society, feeling pressured to conform to outdated ideals.
The survey also indicates a disconnect between personal beliefs and perceived societal expectations. While only 17% of respondents believe women should be responsible for childcare, 35% think society expects this. This gap highlights the need for open conversations about masculinity and equality.
Implications for Gender Equality
The survey results underscore the importance of addressing these traditional views to foster a more equitable society. Experts advocate for inclusive dialogues that challenge restrictive gender norms and promote diverse roles for both men and women. Gillard emphasized the necessity of dispelling the notion that gender equality benefits only women, arguing that a collective approach is essential for societal progress.
As Gen Z navigates these complex dynamics, the findings suggest a critical moment for re-evaluating gender roles and expectations, with the potential for significant implications for future generations.
