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UK's Mother's Day Flowers: 96% Unaware of Kenyan Sourcing

3/10/2026

46 6 Full Breakdown

Summary

Story summary

More than 20 million flowers will be bought for Mother's Day in the UK, with 60% of roses from Kenya.
A poll shows 96% of UK adults are unaware of this sourcing.
Kenyan flower workers earn under £2 per day, even as Fairtrade certification has improved conditions at Shalimar Flowers Farm.
Rebecca Amoth, a Kenyan flower worker, describes the oppressive environment on many farms.

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Story summary

More than 20 million flowers will be bought for Mother's Day in the UK, with 60% of roses from Kenya.
A poll shows 96% of UK adults are unaware of this sourcing.
Kenyan flower workers earn under £2 per day, even as Fairtrade certification has improved conditions at Shalimar Flowers Farm.
Rebecca Amoth, a Kenyan flower worker, describes the oppressive environment on many farms.