Back to today’s briefing

Story perspectives

Lorde Embraces Independent Artistry After UMG Contract Ends

3/19/2026

33 7 Full Breakdown

Summary

Story summary

Ella Marija Lani Yelich-O'Connor, known as Lorde, will pursue independent artistry after Universal Music Group (UMG) contract expired in December 2025.
In voice memos to fans, she described a "clean slate" and said the contract began when she was 12.
She praised UMG as incredible but said she pre-sold her creative output without understanding.
She hinted at a future deal and remains on the Ultrasound World Tour, with Lollapalooza 2026.

1 of 1

Story summary

Ella Marija Lani Yelich-O'Connor, known as Lorde, will pursue independent artistry after Universal Music Group (UMG) contract expired in December 2025.
In voice memos to fans, she described a "clean slate" and said the contract began when she was 12.
She praised UMG as incredible but said she pre-sold her creative output without understanding.
She hinted at a future deal and remains on the Ultrasound World Tour, with Lollapalooza 2026.