Lorde Transitions to Independence After Universal Music Group Contract Expiration

Lorde, the acclaimed New Zealand singer-songwriter, has officially become an independent artist following the expiration of her long-standing contract with Universal Music Group (UMG) at the end of 2025. In a series of voice memos shared with her fans on March 18, 2026, she expressed her desire for a "clean slate" after nearly two decades under the label, which she joined at the age of 12. "I feel a real hunger for newness and I feel like a new leaf is turning or there’s a blank slate that has been presented," she stated, reflecting on her journey and the significance of this transition.

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Lorde praised her experiences with UMG, describing the team as "incredible people" and acknowledging the positive impact they had on her career. However, she candidly noted that her early contract was signed without a full understanding of its implications. "The truth is that a 12-year-old girl pre-sold her creative output before she knew what it would be like and before she knew what she was signing away," she remarked. This perspective highlights the complexities of the music industry, particularly for young artists.

Lorde has confirmed her departure from Universal Music Group

While Lorde is currently enjoying her independence, she has not ruled out the possibility of signing another deal in the future, potentially with UMG again. "I’m sure I’ll have a deal again, could well be with Universal," she mentioned, emphasizing her need to take a moment for herself. As she embarks on this new phase, she is also preparing for the conclusion of her "Ultrasound" World Tour, with her final shows scheduled for May 14-15, 2026, in Los Angeles.

Why Lorde Just Walked Away From Her Major Label Deal Mid-Tour

In her voice memos, Lorde shared her excitement about the opportunities that lie ahead, describing a feeling of "openness and possibility." She is also engaging in personal growth activities, such as studying for her driver’s license and renting her first office space to create a more structured environment for her work. "I’ve run all of this from my bed forever, and I am excited to see what having a bit more of a formalized space for all my crap will look like," she quipped.

Billboard

As she navigates her newfound independence, Lorde is set to headline several major music festivals, including Lollapalooza 2026, alongside artists like Charli XCX and JENNIE. This festival circuit will mark a significant moment in her career as she explores her artistic vision without the constraints of a label.

Why Lorde Just Walked Away From Her Major Label Deal Mid-Tour

Lorde's transition to independence represents a pivotal moment in her career, allowing her to reclaim her creative autonomy. As she prepares for her final tour dates and upcoming festival performances, fans eagerly anticipate what this new chapter will bring for the artist known for her innovative sound and poignant lyrics.

Hollywood Reporter