Full Breakdown
The Rise of AI in Wine Selection: A New Dining Trend
3/20/2026, 9:41:06 PM
Increasing Use of AI Chatbots in Restaurants
In recent months, diners in New York City have increasingly turned to artificial intelligence chatbots, such as ChatGPT, for assistance in selecting wines at restaurants. Spencer Herbst, who works in artificial intelligence at Price Waterhouse Cooper, has been utilizing these tools for about six months. He uploads photos of wine lists to the chatbot, seeking recommendations that complement his meal and fit his budget. This trend reflects a broader shift in how technology is influencing the dining experience, as AI can quickly analyze wine options and provide tailored suggestions.
Enhancing Confidence and Conversations
Herbst notes that using AI has significantly reduced his anxiety when choosing wines, particularly in establishments without a sommelier. He finds that starting with a recommendation from the chatbot allows him to engage more effectively with wine professionals when they are present. This approach not only boosts his confidence but also enriches his conversations with sommeliers, as he can discuss specific suggestions rather than approaching the interaction without any direction.
Industry Perspectives: Support and Concerns
While many diners appreciate the convenience and confidence that AI chatbots provide, there are concerns within the wine industry. Some sommeliers and wine professionals fear that increased reliance on technology could undermine their expertise and diminish the personal touch that is integral to wine service. The role of the sommelier has traditionally combined technical knowledge with hospitality, qualities that many believe cannot be fully replicated by AI.
The Balance Between Technology and Expertise
Despite the apprehensions, the use of AI for wine recommendations is on the rise. Diners who feel intimidated by extensive wine lists find value in the quick, tailored responses provided by chatbots. Restaurants are also adapting to this trend, with some exploring ways to integrate AI-powered recommendations into their digital menus or reservation systems. This evolution raises ongoing questions about the balance between human expertise and technological convenience in the hospitality sector.
Official Statements & Responses
Industry experts acknowledge the growing role of AI in wine selection. Some view it as a complementary tool that can enhance the dining experience, particularly during busy times or when a sommelier is unavailable. However, the sentiment among sommeliers remains mixed, as they emphasize the importance of personal interaction and the nuanced understanding that comes with human expertise.
Verbatim Quotes
- “It feels like a quiz you didn’t prepare for,” — Spencer Herbst, AI Specialist at PwC
- “If you’re starting with an idea, they can help you explore.” — Spencer Herbst, AI Specialist at PwC
- “The role of the sommelier has long been valued for its blend of technical knowledge and hospitality, qualities that many believe cannot be fully replicated by technology.” — Industry Expert
As the dining landscape continues to evolve, both diners and restaurants are likely to experiment with new ways to enhance the wine selection process while preserving the unique value of human interaction.
