Apple Faces Backlash Over Sharp Price Increases for External SSDs

Apple customers are expressing alarm over significant price hikes for external solid-state drives (SSDs) sold through the company's retail channels. Reports indicate that prices for some models have tripled, with a SanDisk 4-terabyte external SSD increasing from approximately $500 to around $1,200, and a 1-terabyte version rising from about $120 to $360. These price increases are evident both online and in Apple's physical stores, although availability varies, with some models already difficult to find.

Newsweek

The surge in SSD prices is attributed to a combination of supply chain pressures and increased demand for artificial intelligence (AI) infrastructure. As AI-related hardware consumes substantial amounts of memory and storage components, these resources are being prioritized for data centers, leaving less available for consumer products. This trend is not isolated to Apple; other major retailers, including Amazon and Best Buy, are also experiencing higher prices and tighter supply for external storage devices.

Newsweek

Apple does not manufacture most of the external drives it sells, and pricing is determined by third-party vendors. However, the price hikes are visible across Apple's storefronts, indicating a broader issue within the supply chain. Additionally, Apple has raised prices on newer MacBook Air and MacBook Pro models, suggesting that the impact of shortages is extending beyond accessories to the company's core product lineup.

Newsweek

The rising costs of external storage devices are particularly concerning for professionals in fields such as photography, video editing, and design, where these drives are essential for workflows. The sudden price increases can significantly affect operational costs and project budgets. As one Reddit user noted, "all the chips are bought out by AI preorders," highlighting the disparity between consumer needs and the demands of larger tech companies investing heavily in AI.

Newsweek

Critics have described the pricing for some drives in Apple Stores as "astronomical." Reports from Gizmodo and AppleInsider emphasize that supply constraints tied to AI demand are "hurting consumers," as both prices and availability worsen. The sentiment among users reflects frustration over the prioritization of AI infrastructure over consumer products, with many feeling that they are "a drop in the ocean compared to what these companies pay."

Newsweek

With external storage already in short supply and costs rising rapidly, consumers and professionals are likely to face ongoing challenges in sourcing affordable hardware throughout the year. As the demand for AI infrastructure continues to grow, the pressure on supply chains is expected to persist, further complicating the market for everyday buyers.

Newsweek