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Jeep Celebrates 60th Easter Safari with New Concepts

3/27/2026

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Summary

Story summary

Jeep brand and Jeep Performance Parts (JPP) mark the 60th Easter Jeep Safari in Moab, Utah, March 28–April 5, 2026.
The event will showcase new custom concept vehicles honoring Jeep heritage and future innovations.
Jeep will conduct land preservation efforts with local organizations.
Attendees can join a Jeep-themed drone show, a prize-filled trail mixer.
The official display will be at Walker Drug in downtown Moab.

History

Historical Context

The Easter Jeep Safari, launched in 1961, celebrated the rising popularity of four-wheel drive vehicles, attracting over 100 participants in its first year. This nine-day event in Moab, Utah, reflects a broader trend in outdoor recreation, emphasizing sustainability and land preservation, as Jeep adapts to modern environmental concerns while fostering adventure and community among off-road enthusiasts.

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Story summary

Jeep brand and Jeep Performance Parts (JPP) mark the 60th Easter Jeep Safari in Moab, Utah, March 28–April 5, 2026.
The event will showcase new custom concept vehicles honoring Jeep heritage and future innovations.
Jeep will conduct land preservation efforts with local organizations.
Attendees can join a Jeep-themed drone show, a prize-filled trail mixer.
The official display will be at Walker Drug in downtown Moab.

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