Full Breakdown
Jeep Brand Celebrates 60th Easter Jeep Safari with Innovative Concepts and Community Engagement
3/27/2026, 7:28:03 AM
Overview of the Event
The Jeep brand is set to celebrate the 60th anniversary of the Easter Jeep Safari in Moab, Utah, from March 28 to April 5, 2026. This year’s event promises to be the largest yet, featuring a showcase of all-new custom concept vehicles designed by Jeep and Jeep Performance Parts (JPP) by Mopar. The celebration will also include community-driven activities and land preservation efforts.
Key Features of the 60th Easter Jeep Safari
Jeep will present a lineup of innovative concept vehicles that honor its 4x4 heritage while previewing the future of off-roading. Notable concepts include the Jeep Wrangler Anvil 715, designed for overland adventures; the Jeep Wrangler BUZZCUT, a compact two-seat model; and the Jeep Grand Wagoneer Commander, which combines luxury with off-road capability. The event will take place at Walker Drug in downtown Moab, where attendees can engage with these vehicles from March 30 to April 3.
Community Engagement and Land Stewardship
In addition to showcasing vehicles, Jeep is committed to land stewardship. The brand will collaborate with the Red Rock 4-Wheelers and the Bureau of Land Management to maintain local trails. This initiative includes trail restoration projects, which involve cleaning up debris and repairing trails, reinforcing Jeep's dedication to responsible off-roading.
Consumer Experiences and Activities
The Easter Jeep Safari will feature various consumer activations, including a chance to win an all-expenses-paid trip to a Jeep Jamboree USA adventure. Attendees can participate in a trail mixer on April 1, featuring live trivia and giveaways. A community celebration will include a Jeep-themed drone show on March 31, with public viewing parties and entertainment.
Official Statements & Responses
Bob Broderdorf, CEO of the Jeep brand, emphasized the significance of Moab, stating, "Moab isn't just a place we visit. It's a proving ground we honor and safeguard." Darren Bradshaw, senior vice president of Mopar North America, noted that the event allows designers and engineers to test their innovations on challenging terrains, reinforcing the brand's connection with Jeep owners.
Expanding the Jeep Badge of Honor Program
To commemorate its 85th anniversary, Jeep is expanding its Badge of Honor program, which now includes 85 Core Trails and three new Limited trails in Moab and Grand Junction. This program encourages Jeep enthusiasts to explore new trails and earn collectible badges, enhancing community engagement among off-roaders.
What's Next
As the Easter Jeep Safari approaches, Jeep enthusiasts can look forward to a week filled with innovative vehicle showcases, community activities, and a commitment to land preservation. The event not only celebrates Jeep's legacy but also reinforces its role in fostering a responsible off-roading culture.
Verbatim Quotes
- “Moab isn't just a place we visit. It's a proving ground we honor and safeguard, a landscape we continually reinvest in and a community we're proud to call our second home,” — Bob Broderdorf, CEO of the Jeep brand.
- “Partnering with the Jeep brand for our annual trip to the Easter Jeep Safari gives our Mopar designers and engineers a wonderful opportunity to put their latest ideas and innovations to the test on some of the toughest terrains we can find,” — Darren Bradshaw, Senior Vice President of Mopar North America.
