Full Breakdown
National Women’s Soccer League Expands Executive Team to Drive Growth
4/1/2026, 10:36:10 PM
Key Executive Appointments
The National Women’s Soccer League (NWSL) has announced significant additions to its executive team, appointing Brian Kelly as chief commercial officer and Rachel Epstein as chief marketing officer. Kelly will begin his role immediately, while Epstein is set to start later this month. These appointments come as the league prepares for the 2026 season, which is marked by increasing viewership, record attendance, and a notable crowd of 63,004 at Denver Summit FC’s inaugural home opener at Empower Field at Mile High.
Strategic Importance of New Roles
NWSL Commissioner Jessica Berman emphasized the importance of these hires for the league's ongoing growth. She stated that both Kelly and Epstein possess the necessary experience to enhance the league's cultural and commercial impact. Berman remarked, “Throughout the search, it became clear that Brian and Rachel are uniquely equipped to help shape the next chapter of the league as we continue to accelerate our growth, expand our global footprint and elevate the league’s cultural and commercial impact.”
Backgrounds of Key Figures
Brian Kelly joins the NWSL from Top Rank Boxing, where he served as chief revenue officer, managing partnerships, sponsorships, and media rights. His previous experience includes senior roles at Bleacher Report, Turner Sports, and CBS Sports. Rachel Epstein arrives from ESPN, where she was vice president of live sports and audience expansion, overseeing marketing efforts for major properties, including the WNBA and NWSL. Epstein also played a role in launching Women’s Professional Soccer.
Additional Front Office Changes
In conjunction with the new executive appointments, the NWSL has made further front office changes. Jessica Goldstein has been appointed as vice president of partnership management and solutions, while Meg Buchan and Carlin Hudson have been promoted to vice president roles in broadcast and strategy, respectively. These changes reflect the league's commitment to enhancing its operational capabilities as it seeks to broaden its reach.
Why It Matters
The NWSL's strategic hires and organizational changes are critical as the league aims to capitalize on its current momentum. With rising attendance and viewership, the league is positioned to strengthen its market presence and engage a wider audience. The leadership of Kelly and Epstein is expected to play a pivotal role in driving revenue and enhancing fan engagement, which are essential for the league's future success.
Official Statements & Responses
Commissioner Jessica Berman highlighted the significance of the new hires, stating that they are “critical” to the league’s next phase of growth. She expressed confidence in their ability to shape the future of the NWSL.
Verbatim Quotes
“Throughout the search, it became clear that Brian and Rachel are uniquely equipped to help shape the next chapter of the league as we continue to accelerate our growth, expand our global footprint and elevate the league’s cultural and commercial impact.” — Jessica Berman, NWSL Commissioner
The NWSL's recent executive appointments signal a proactive approach to navigating the evolving landscape of women's sports, aiming to build on its current successes and expand its influence in the global sports arena.
