Story perspectives

MUS Immersive to Launch New Cinema Experience Amid Controversy

4/8/2026

Summary

Story summary

Joel Roodman, co-founder of MUS immersive, aims to revolutionize entertainment with immersive event cinema and spatial computing.
MUS immersive plans to launch Celeste Immersive Screening Lounge in New York in 2026.
Joe Nolan, CEO of MUS immersive, says the company will lead spatial computing commercialization in entertainment.
The firm faced controversy over an artificial intelligence (AI) contest winner that was withdrawn after backlash, ending plans to screen at AMC Theatres.

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Story summary

Joel Roodman, co-founder of MUS immersive, aims to revolutionize entertainment with immersive event cinema and spatial computing.
MUS immersive plans to launch Celeste Immersive Screening Lounge in New York in 2026.
Joe Nolan, CEO of MUS immersive, says the company will lead spatial computing commercialization in entertainment.
The firm faced controversy over an artificial intelligence (AI) contest winner that was withdrawn after backlash, ending plans to screen at AMC Theatres.