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Crumbl Cookies' Sugar Content Misrepresented in Viral TikTok Claim

4/9/2026

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Summary

Story summary

A viral TikTok claim alleges Crumbl Cookies' brownie contains sugar equivalent to 11 Krispy Kreme doughnuts.
Newsweek's review of Crumbl's nutritional information shows no cookie reaches that sugar level.
The Snickerdoodle has 39 grams of sugar, while Pink Sugar and Cookies and Cream each have 70 grams.
Crumbl does not currently sell a Reese’s Pieces brownie.
Experts advise moderation in consuming these sugar-rich cookies.

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Story summary

A viral TikTok claim alleges Crumbl Cookies' brownie contains sugar equivalent to 11 Krispy Kreme doughnuts.
Newsweek's review of Crumbl's nutritional information shows no cookie reaches that sugar level.
The Snickerdoodle has 39 grams of sugar, while Pink Sugar and Cookies and Cream each have 70 grams.
Crumbl does not currently sell a Reese’s Pieces brownie.
Experts advise moderation in consuming these sugar-rich cookies.