Full Breakdown
Misinformation Surrounds Crumbl Cookies' Sugar Content
4/9/2026, 10:39:00 PM
Overview of the Claims
Recent viral claims on social media allege that Crumbl Cookies sells treats containing sugar equivalent to 11 Krispy Kreme doughnuts. This assertion gained traction through a TikTok video, where a content creator claimed that a chocolate brownie from Crumbl contained an excessive amount of sugar and had 69 ingredients. The brownie was reportedly topped with Reese’s Pieces, leading to further speculation about its nutritional content.
Nutritional Analysis
Newsweek conducted a review of the nutritional information for Crumbl cookies compared to Krispy Kreme doughnuts. The analysis revealed that no cookie on Crumbl's menu has a sugar content equivalent to that of 11 Krispy Kreme doughnuts. Specifically, the Krispy Kreme original glazed doughnut contains 24 grams of sugar per 100 grams, totaling 264 grams of sugar for 11 doughnuts. In contrast, the cookie with the lowest sugar content at Crumbl, the Snickerdoodle cookie, contains 39 grams of sugar, while the highest sugar content is found in the Pink Sugar and Cookies and Cream cookies, each with 70 grams of sugar.
Context of Health Concerns
The claims about Crumbl Cookies come amid heightened public concern regarding health and nutrition, particularly in the context of America's obesity crisis. The Make America Healthy Again initiative, launched in early 2025, aims to address childhood chronic diseases through various reforms, including school meal changes and restrictions on sugary drinks. However, misinformation about food and nutrition has proliferated on social media, with a 2024 study indicating that only 2% of TikTok nutrition videos align with established nutritional guidelines.
Criticism of the Claims
Experts have noted that while Crumbl cookies are high in sugar, they should be consumed as occasional treats within a balanced diet. The viral video, which has been viewed millions of times, has drawn backlash from social media users who described the claims as "insane" and "madness." However, the individual in the video failed to provide credible evidence to support their assertions about the cookie's nutritional content.
Official Statements & Responses
Crumbl Cookies has not issued a public statement regarding the viral claims. However, the company’s website lists various cookie options, including weekly and classic flavors, none of which currently include a Reese’s Pieces chocolate brownie. The video in question displayed a menu that featured items not currently available, suggesting that it may not have been filmed recently.
Conclusion
The claims regarding Crumbl Cookies' sugar content are false, as verified by nutritional comparisons with Krispy Kreme doughnuts. As misinformation continues to spread, it is crucial for consumers to seek accurate information regarding food and nutrition to make informed dietary choices.
