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Elvis Presley's Iconic Guitar Auctioned for Up to $2 Million

4/10/2026

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Summary

Story summary

Elvis Presley’s Hagstrom Viking II electric guitar from his 1968 Comeback Special is up for auction at Sotheby’s, with bidding open April 9–23.
The instrument is expected to sell for between $1 million and $2 million and symbolizes Presley’s return to the stage.
It will be displayed at Sotheby’s New York from April 13–20, attracting collectors and rock fans, and it contrasts with Presley’s usual acoustic guitars.

History

Historical Context

Elvis Presley's '68 Comeback Special, aired on December 3, 1968, marked his return to live performance after a seven-year hiatus focused on films. The show captivated audiences, achieving a 42% share of viewers and revitalizing his career, leading to over 1 million record sales. Today, the auction of his Hagstrom Viking II guitar for up to $2 million reflects his lasting influence on music culture.

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Story summary

Elvis Presley’s Hagstrom Viking II electric guitar from his 1968 Comeback Special is up for auction at Sotheby’s, with bidding open April 9–23.
The instrument is expected to sell for between $1 million and $2 million and symbolizes Presley’s return to the stage.
It will be displayed at Sotheby’s New York from April 13–20, attracting collectors and rock fans, and it contrasts with Presley’s usual acoustic guitars.

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