Full Breakdown
Elvis Presley's Hagstrom Viking II Guitar Heads to Auction
4/10/2026, 6:25:34 PM
Auction Details and Expectations
Elvis Presley’s Hagstrom Viking II electric guitar, famously played during his 1968 Comeback Special, is set to be auctioned by Sotheby’s from April 9 to April 23, 2023. The guitar is expected to fetch between $1 million and $2 million. This instrument is notable not only for its rarity but also for its historical significance, as it marked Presley's return to the stage after a seven-year hiatus. The auction will feature the guitar on display at Sotheby’s New York Breuer Building from April 13 to April 20.
Historical Significance of the Guitar
The Hagstrom Viking II is a Swedish-made semi-hollow-body electric guitar, which stands out among Presley's collection, predominantly composed of acoustic guitars. Craig Inciardi, Sotheby’s Music and Pop Culture Specialist, emphasized the guitar's role in reconnecting Presley with his audience, stating, “This guitar became a symbol of Elvis’ legendary comeback... It marked a pivotal moment, reconnecting him with a generation of fans and cementing his status as the King of Rock ‘n’ Roll.” During the Comeback Special, Presley performed iconic songs such as "Blue Suede Shoes," "Trouble," and "Guitar Man," further solidifying the guitar's place in music history.
Unique Features and Previous Ownership
Originally owned by session guitarist Al Casey, the Hagstrom was chosen for its visual appeal, complementing the red and black color scheme of the set during the special. It is the only known occasion on which Presley played this guitar publicly. Following its performance history, the instrument has passed through several private collections and was displayed at the Rock and Roll Hall of Fame between 1998 and 2000.
Broader Implications in the Auction Market
The anticipated sale of Presley's guitar comes amid a surge in high-profile guitar auctions, with recent sales including David Gilmour's Black Fender Stratocaster, which sold for a record $14.55 million. This trend suggests that the market for iconic musical instruments is growing, potentially leading to sales that exceed initial estimates. Inciardi noted that the rarity and cultural significance of Presley's guitar contribute to its expected high value.
Criticism and Market Speculation
While the auction is generating excitement, some experts speculate that the final sale price could exceed the $1-2 million estimate, reflecting the increasing appreciation for artist-owned instruments. As the auction approaches, it remains to be seen how collectors and fans will respond to this unique piece of rock history.
Verbatim Quotes
- “This guitar became a symbol of Elvis’ legendary comeback,” — Craig Inciardi, Sotheby’s Music and Pop Culture Specialist
- “Its rarity and its association with that singular performance make it one of the most iconic instruments linked to Elvis.” — Craig Inciardi, Sotheby’s Music and Pop Culture Specialist
The auction of Elvis Presley’s Hagstrom Viking II guitar not only represents a significant moment in music history but also highlights the evolving landscape of collectible instruments in the auction market.
