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Story summary
- Pluto TV will add dramas from The CW and ABC to attract a Gen Z audience, aiming for a streaming experience beyond a content warehouse.
- Starting May 1, Hart of Dixie, Arrow, The 100, and Everwood will be available, with My Wife and Kids joining on June 1.
- Cindy Holland of Paramount Skydance noted that 72% of Gen Z prefer content from the 2000s and 2010s.
- Pluto TV's 18-34 audience grew 30% year over year.
