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Best Friend's Viral Hinge Post Boosts Author's Book Launch

4/21/2026

29 3 Full Breakdown

Summary

Story summary

Rachel Kitch's husband’s best friend, Jake, updated his Hinge profile to promote her upcoming book, The Forest Bleeds, and the post went viral on Threads with over 121,000 upvotes.
The profile prompt read, "I want someone who…supports my best friend’s wife and pre-orders her book" for a novel releasing in October 2026.
Users praised the gesture and labeled Jake a "green flag" for his support.

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Story summary

Rachel Kitch's husband’s best friend, Jake, updated his Hinge profile to promote her upcoming book, The Forest Bleeds, and the post went viral on Threads with over 121,000 upvotes.
The profile prompt read, "I want someone who…supports my best friend’s wife and pre-orders her book" for a novel releasing in October 2026.
Users praised the gesture and labeled Jake a "green flag" for his support.