Viral Support: Husband's Best Friend Promotes Author's Book on Hinge

Rachel Kitch, an author, has gained significant attention online after her husband's best friend, Jake, took an unconventional approach to support her upcoming book, *The Forest Bleeds*. In a post that received over 121,000 upvotes on Threads, Kitch shared that Jake had updated his Hinge dating profile to promote her work. His profile now includes a prompt stating, "I want someone who…supports my best friend’s wife and pre-orders her book ‘The Forest Bleeds’ by Rachel Kitch." This gesture has resonated with many users, who praised Jake for his initiative and support.

Newsweek

*The Forest Bleeds*, set to be published in October 2026, is a speculative horror novel that follows Saige Chambers, a bioengineering student and blood witch. The narrative unfolds as Saige and her fellow doctoral candidates find themselves trapped in a remote Appalachian mansion, where they must confront the mansion's owner and resolve a supernatural injury or face dire consequences.

Newsweek

The online community reacted positively to Jake's actions, with many expressing disbelief and admiration. Comments ranged from surprise at the unprompted support to playful inquiries about Jake's relationship status. Users referred to him as a "green flag," indicating his supportive nature, with one user humorously suggesting that he would receive many dates as a result of his gesture.

Newsweek

This incident has sparked discussions about the importance of public support for women's work. Comments such as "Fellas, it’s really that simple. Act like you LIKE the women in your life!" highlight a broader societal lesson on the value of encouragement and support among friends and partners.

Newsweek

While the majority of reactions have been positive, some users reflected on past relationships, contrasting Jake's supportive behavior with their own experiences. One user lamented how they would have appreciated similar support from their ex-partner, indicating that not all relationships foster such encouragement.

Newsweek

Newsweek attempted to reach Rachel Kitch for further comments via Instagram but could not verify the details surrounding the story. The viral nature of the post has prompted discussions about the role of social media in promoting creative work and the impact of community support.

Newsweek

• “My husband’s best friend has changed all of his hinge profile responses to promoting my book. This is the boots on the ground marketing I could only dream about,” — Rachel Kitch, Author

Newsweek

• “He’s gonna get so many dates from this.” — Kayt, Threads User

Newsweek

This incident serves as a reminder of the power of community support in creative endeavors and the positive impact of friendship on personal and professional growth.

Newsweek