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Meta Launches Muse AI Assistant, Instagram Shopping, Raises AI Spending

5/6/2026

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Summary

Story summary

Meta is developing a personalized AI assistant powered by its new Muse Spark model.
Meta is testing the assistant with staff and will finish testing the “Hatch” agent by end-June.
Meta will integrate a shopping tool into Instagram before the fourth quarter of this year.
Meta raised its annual capital-spending forecast, indicating it will invest billions more in AI infrastructure.

History

Historical Context

Siri began as a spin-out from SRI International’s AI Center, built on DARPA’s CALO project and co-founded by Dag Kittlaus, Tom Gruber and Adam Cheyer. Apple bought the startup in April 2010 and released Siri on the iPhone 4S on October 4 2011, making voice assistants mainstream. Meta’s new “Hatch” assistant and Instagram shopping features follow the same consumer-focused path pioneered by Siri.

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Story summary

Meta is developing a personalized AI assistant powered by its new Muse Spark model.
Meta is testing the assistant with staff and will finish testing the “Hatch” agent by end-June.
Meta will integrate a shopping tool into Instagram before the fourth quarter of this year.
Meta raised its annual capital-spending forecast, indicating it will invest billions more in AI infrastructure.

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