Back to today’s briefing

Story perspectives

Apple Corps Opens Beatles Experience at Savile Row 2027

5/11/2026

50 10 Full Breakdown

Summary

Apple Corps Opens Fan Experience

Apple Corps announced a Beatles fan experience will open in 2027 at 3 Savile Row, site of the Jan. 30, 1969 rooftop concert and Let It Be recordings.
Visitors will explore archives, exhibitions, a fan store, and the rooftop with its original 1969 railings, which CEO Tom Greene said returns the company to its spiritual home.
Paul McCartney called the plans impressive as Ringo Starr said it feels like coming home.

Summary

Apple Corps Museum

Apple Corps re-acquired 3 Savile Row, establishing the first officially ordained Beatles museum.
The museum adds a new official Beatles landmark to Mayfair’s cultural-tourism portfolio.
Holly Tessler notes the site already draws thousands of pilgrims alongside Abbey Road’s crosswalk.
A newly introduced code of conduct for Liverpool guides and visitors signals tighter regulation of Beatles-related tourism.

History

Historical Context

On 30 January 1969 the Beatles gave their only post-tour public show, playing “Get Back” and “Don’t Let Me Down” from the Apple Corps rooftop in London with guest keyboardist Billy Preston. After ending live touring in 1966, the surprise performance became an iconic moment that still attracts global fans across the world today.

1 of 3

Apple Corps Opens Fan Experience

Apple Corps announced a Beatles fan experience will open in 2027 at 3 Savile Row, site of the Jan. 30, 1969 rooftop concert and Let It Be recordings.
Visitors will explore archives, exhibitions, a fan store, and the rooftop with its original 1969 railings, which CEO Tom Greene said returns the company to its spiritual home.
Paul McCartney called the plans impressive as Ringo Starr said it feels like coming home.

1 / 3