Apple Corps Announces Official Beatles Museum at 3 Savile Row

The Georgian townhouse at 3 Savile Row served as Apple Corps’ London base from 1968 until its sale in 1976. During that period the building housed the recording studio used for the *Let It Be* sessions and was the site of the rooftop concert that concluded the Beatles’ live career. The performance featured five new songs—“Get Back,” “Don’t Let Me Down,” “I’ve Got a Feeling,” “One After 909,” “Dig a Pony”—and a rendition of “God Save the Queen” before police officers halted the set. After the Beatles’ 1970 split, the building changed hands several times, most recently operating as a fashion retail space before Apple Corps reacquired it.

The Guardian

• 1968 – Apple Corps purchases 3 Savile Row for £500,000.

Billboard

• 30 January 1969 – Rooftop concert recorded for Michael Lindsay-Hogg’s *Let It Be* film.

The Guardian

• 1976 – Apple Corps sells the property; it later hosts retail tenants.

The Guardian

• 2025 – Tom Greene appointed chief executive of Apple Corps.

Billboard

• May 2026 – Apple Corps announces museum project and re-acquisition of the building.

RTE (Radio Television of Ireland)

• 2027 – Planned public opening of “The Beatles at 3 Savile Row.”

The Beatles Will Get Back to 3 Savile Row with a New London Museum

The attraction will occupy all seven floors of the townhouse. According to the press release, the museum will display “never-seen-before material” from Apple Corps’ archives, host rotating exhibitions, and include a gift shop. A recreation of the basement studio where *Let It Be* was recorded will allow visitors to experience the band’s final recording environment. The rooftop, whose railings remain unchanged since 1969, will be accessible for guided tours that recreate the historic performance. The project is described as the first official Beatles fan experience, distinguishing it from existing unofficial sites in Liverpool and Hamburg.

RTE (Radio Television of Ireland)

Apple Corps CEO Tom Greene said the museum returns the company to its “spiritual home” and will let fans explore the building’s seven floors, including the unchanged rooftop railings. Paul McCartney described his recent visit as a “trip” that reminded him of the many “special memories” within the walls and expressed excitement for the public opening. Ringo Starr characterized the project as “like coming home.” London Mayor Sadiq Khan called the plans “hugely exciting” and predicted the attraction would “captivate Londoners and visitors from across the globe.”

RTE (Radio Television of Ireland)

All sources agree on the 2027 opening date and the seven-floor format. Minor variations appear in the spelling of “Savile Row” versus “Saville Row” and in descriptions of the building as a “townhouse” or “mansion house,” but these do not affect the core facts. No dissenting commentary was identified in the source material.

Billboard

• “We’re thrilled to bring Apple Corps back to its spiritual home and give The Beatles fans something truly special. Every single day, fans are taking pictures of the outside of 3 Savile Row – but next year they can go in and explore all seven floors of the iconic building, including the rooftop where even the railings remain the same from that famous day in 1969.” — Tom Greene, CEO, Apple Corps

Billboard

• “It was such a trip to get back to 3 Savile Row recently and have a look around. There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans and I’m excited for people to see it when it’s ready.” — Sir Paul McCartney

Billboard

• “Wow, it’s like coming home.” — Ringo Starr

Billboard

• “Sadiq Khan, the London mayor, called the plans for The Beatles at 3 Savile Row “hugely exciting” and said the attraction would “captivate Londoners and visitors from across the globe”.” — Sadiq Khan, Mayor of London

The Guardian

The museum will open alongside a series of forthcoming Beatles projects, including Sam Mendes’ four-part biopic slated for release in April 2028, a new documentary series on the band’s later years, and ongoing releases of archival material. These initiatives collectively expand the cultural footprint of the Beatles in the 2020s.

The Guardian