Back to today’s briefing

Story perspectives

Apple Corps Opens Beatles Experience at 3 Savile Row 2027

5/12/2026

37 8 Full Breakdown

Summary

Apple Corps Opens

Apple Corps announced that 3 Savile Row, London, will open in 2027 as a Beatles fan experience.
The seven-floor venue will hold archives, exhibits, a fan store and a recreated Let It Be studio.
The rooftop, where the Beatles played their final public concert on 30 January 1969, will remain with original railings.
CEO Tom Greene said fans can explore floors, that Paul McCartney and Ringo Starr called site “like coming home.”

Summary

Apple Corps Museum

Apple Corps has reacquired 3 Savile Row, the former Beatles headquarters, to open a museum.
Holly Tessler notes the address draws thousands of fans daily and is one of only two major Beatles sites in London alongside Abbey Road.
The museum will require tickets.
Apple Corps hinted at a second, still-secret attraction at the venue.
Director Michael Lindsay-Hogg, who filmed the 1969 rooftop concert, adds historic cachet to the site.

Summary

Apple Corps Expands

Apple Corps converted the 3 Savile Row building, a project London mayor Sadiq Khan called “exciting” and a draw.
The 2023 single “Now and Then” reached No 1 in the UK, ending a 54-year chart gap.
Peter Jackson’s 2021 Disney series “Get Back” revived rooftop footage, sparking renewed Beatles interest.
A four-film Beatles cinematic event slated for April 2028 and BBC drama “Hamburg Days” about the band’s career are scheduled for 2028.

1 of 3

Apple Corps Opens

Apple Corps announced that 3 Savile Row, London, will open in 2027 as a Beatles fan experience.
The seven-floor venue will hold archives, exhibits, a fan store and a recreated Let It Be studio.
The rooftop, where the Beatles played their final public concert on 30 January 1969, will remain with original railings.
CEO Tom Greene said fans can explore floors, that Paul McCartney and Ringo Starr called site “like coming home.”

1 / 3