Beatles at 3 Savile Row: Official Fan Experience Opening 2027

Apple Corps announced that 3 Savile Row, the former Apple headquarters, will open as a ticketed Beatles fan experience in 2027. The seven-storey venue will host previously unseen archives, rotating exhibitions, a fan shop, a replica Let It Be studio and rooftop access to the 1969 concert site.

The Beatles Get Back to Savile Row!Variety MagazineThe Beatles To Open Immersive Fan Experience At 3 Savile Row In London In 2027BillboardRolling StoneNME | New Musical ExpressThe Beatles at 3 Savile Row: official fan experience opens 2027The GuardianThe Beatles to get new museum at site of iconic rooftop concert: "It's like coming home"

The Georgian townhouse was bought by the Beatles in 1968, becoming Apple Corps’ headquarters, Apple Studios and the Let It Be recording site. On 30 January 1969 the band performed their final rooftop concert there. Apple left in 1976; the building was later used for retail before Apple reacquired it for the museum.

The Beatles Get Back to Savile Row!

Apple Corps CEO Tom Greene leads the project. Sir Paul McCartney and Sir Ringo Starr have praised the plan, calling it a “trip back” and “like coming home.” London mayor Sadiq Khan described it as “hugely exciting.”

Billboard

1968 – Apple buys the building; Jan 30 1969 – rooftop concert; 1976 – Apple sells; 2025 – Tom Greene becomes CEO; Oct 2026 – announcement; 2027 – opening (date pending).

The Beatles at 3 Savile Row: official fan experience opens 2027

The seven-floor attraction will display unreleased Apple Corps items, rotate themed exhibitions, include a shop and a faithful replica of the Let It Be basement studio. The rooftop retains its original railings.

The Beatles To Open Immersive Fan Experience At 3 Savile Row In London In 2027

Turning a private corporate site into a public museum strengthens London’s music-heritage tourism and extends the Beatles’ legacy during a wave of archival releases, AI-enhanced recordings and upcoming biopics.

The Beatles To Open Immersive Fan Experience At 3 Savile Row In London In 2027

Greene said Apple Corps is eager to return to its historic headquarters and provide fans with a unique, immersive experience. McCartney highlighted the many personal memories tied to the building and expressed enthusiasm for the plans. Starr described the project as a welcoming return to a familiar place. Khan praised the initiative as highly exciting and expects it to attract visitors from around the world.

The Beatles at 3 Savile Row: official fan experience opens 2027

No organized criticism appears in the sources; the initiative enjoys support from officials and the former band members.

The Guardian

Some sources say the museum opens “next year,” while others only note “opening in 2027” without a specific date. Ticket prices and program details remain undisclosed.

The Beatles Will Get Back to 3 Savile Row with a New London Museum

• “It was such a trip to get back to 3 Savile Row recently and have a look around. There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans and I’m excited for people to see it when it’s ready.” — Sir Paul McCartney

Variety Magazine

• “Wow, it’s like coming home.” — Sir Ringo Starr

Variety Magazine

• “We're thrilled to bring Apple Corps back to its spiritual home and give The Beatles fans something truly special.” — Tom Greene, CEO, Apple Corps

The Beatles to get new museum at site of iconic rooftop concert: "It's like coming home"

• “captivate Londoners and visitors from across the globe” — Sadiq Khan, Mayor of London

The Guardian

Apple Corps also plans a second fan experience and a four-film Beatles biopic series by Sam Mendes slated for April 2028.

Variety Magazine