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Tom Brady Hits Gucci Runway, Seals $375M Fox Deal

5/18/2026

38 5 Full Breakdown

Summary

Tom Brady Runway

Tom Brady walked the Gucci Cruise 2027 runway in Times Square, New York City, wearing an all-black leather outfit.
Observers likened Tom Brady to the Terminator after NFL Instagram posted the clip with the caption “entering his model era.”
Tom Brady signed a 10-year, $375 million Fox deal through 2035 and holds minority stakes in the Las Vegas Raiders, Las Vegas Aces and Birmingham City FC.

Summary

Brady Fashion Spotlight

The Gucci Cruise 2027 runway was staged in Times Square on May 16, 2026, drawing a celebrity audience that included Lindsay Lohan, Mariah Carey and Kim Kardashian.
Supermodel Gisele Bündchen said Tom Brady (NFL quarterback) loves clothes more than she does and understands what makes people feel good.
Brady and Bündchen, who separated in October 2022 after 13 years of marriage, have three children—two together and one with partner Bridget Moynahan.

Summary

Brady Mockery

Demna Gvasalia called staging the Gucci Cruise 2027 show in Times Square a logistic nightmare and said the coat needed many extra fittings.
Gvasalia said the GucciCore line will fill a wardrobe gap with classic pieces and that he saw a therapist before the event.
Tom Brady mocked Bill Belichick, urged Georgetown graduates to embrace discomfort, and finished his look with a silver watch and black shoes.

Summary

Gucci TimesSquare

Gucci staged its Cruise 2027 runway in Times Square, converting part of the public space into a catwalk.
The brand selected Times Square because it hosted Gucci’s first store outside Italy in 1953, linking the show to its historic New York roots.
Creative director Demna Gvasalia said the cruise collection mirrors the city’s plural styles and introduced the new “GucciCore” sub-brand of classic, versatile pieces.

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Tom Brady Runway

Tom Brady walked the Gucci Cruise 2027 runway in Times Square, New York City, wearing an all-black leather outfit.
Observers likened Tom Brady to the Terminator after NFL Instagram posted the clip with the caption “entering his model era.”
Tom Brady signed a 10-year, $375 million Fox deal through 2035 and holds minority stakes in the Las Vegas Raiders, Las Vegas Aces and Birmingham City FC.

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