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Tom Brady Walks Gucci Cruise 2027 Runway in Times Square

5/18/2026, 8:31:57 PM

Runway Debut

On May 16, 2026, former NFL quarterback Tom Brady, 48, walked the outdoor runway in New York’s Times Square for Gucci’s Cruise 2027 collection. He wore a head-to-toe black leather jacket, matching trousers, a black shirt and black dress shoes, delivering a brief, confident walk.

Context and Participants

Since retiring in 2023, Brady has become a Fox Sports analyst, minority owner of the Las Vegas Raiders, and co-founder of the BRADY active-wear line. Earlier that day he gave a Georgetown commencement address. The show also featured Paris Hilton and supermodel Cindy Crawford (who closed the show), with Mariah Carey, Kim Kardashian, and Lewis Hamilton in the audience. Gucci creative director Demna Gvasalia designed the “GucciCore” theme, and former spouse Gisele Bündchen has praised Brady’s fashion sense.

Impact

Brady’s résumé includes seven Super Bowl titles and five MVP awards. At least twelve celebrities attended, marking the first appearance of a former NFL star on a Gucci runway.

Official Statements

Gucci’s press release highlighted the “GucciCore” concept and the choice of New York, the brand’s first U.S. location. The NFL’s Instagram posted the clip with the caption “entering his model era.” Demna said the collection moves beyond vacation wear to reflect urban style. Gisele Bündchen noted Brady “understands and really cares about what people want, what can help them feel good.”

Criticism

Social-media users generated memes likening Brady’s walk to the Terminator, RoboCop and the Tin Man. Comments such as “Walking and looking like The Terminator” and “Tom Brady in Terminator 5” circulated, with some fans questioning his modeling credentials.

On-the-Ground Report

Observers described Brady’s demeanor as calm and confident, noting a “stiff silhouette” and a silver watch that complemented the black leather ensemble. Photographs captured a smirk as he moved down the runway, drawing attention from fashion insiders and sports fans.

Conflicting Reports

Sources differ on outfit details: some mention a black shirt beneath the jacket, while others focus only on the jacket, pants and boots. Source confirms whether Brady will pursue runway work.

Verbatim Quotes

  • “He has great taste and understands and really cares about what people want, what can help them feel good. That’s what fashion is about.” — Gisele Bündchen, supermodel
  • “Instead, the line is supposed ?to reflect the area in which the fashions are worn, reflecting the "plurality of styles that intersect like the streets of the city," said Demna, who goes by one name.” — Demna Gvasalia, creative director, Gucci
  • “entering his model era.” — NFL official Instagram caption
  • “Tom Brady in Terminator 5,” — Ian Rapoport, NFL insider, X post

What’s Next

Brady will return to Fox Sports as the lead NFL analyst for the New England Patriots’ Week 9 game against the Green Bay Packers.