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Oreo Teams with BTS for 80-Market Limited-Edition Cookie

5/26/2026

Summary

Oreo & BTS Launch

Oreo and BTS launch limited-edition “OREO & BTS Cookies” in over 80 markets.
The cookies blend a hotteok-inspired brown-sugar pancake creme with Oreo’s purple wafers.
Pre-sales start June 1; retail begins June 8 at $5.49 per pack.
A QR code on the pack lets fans send digital love letters and win prizes.
Oreo’s VP of Marketing Matt Foley said the partnership aims to unite BTS’s ARMY with Oreo’s fanbase.

Summary

Oreo Presale

Oreo limited-edition cookies start presale in Canada on June 1 2026 at 12:00 AM EST via amazon.ca.
Philippines presale starts June 2 2026 on Mondelez PH Shopee page, with launch June 14 at Market! Market! in Taguig City.
Peter Verlinden, Director at Mondelez Canada, said the partnership puts Oreo at the centre of culture and seeks to disrupt the snack market.
Nitin Saini, VP Marketing for Mondelez India, called the collaboration a defining, cultural, unexpected moment.

Summary

Oreo Collaboration

Oreo sales dropped 3.5% in North America in July 2025, prompting Mondelez International to launch a limited-time Reese’s collaboration that later became permanent.
Russell Zwanka of Western Michigan University reported over 11,700 TikTok “hotteok” videos, showing strong social-media demand for global flavors.
Datassential said U.S. restaurants featuring Asian and South American cuisines have gained market share since 2019, reflecting broader appetite for international tastes.

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Oreo & BTS Launch

Oreo and BTS launch limited-edition “OREO & BTS Cookies” in over 80 markets.
The cookies blend a hotteok-inspired brown-sugar pancake creme with Oreo’s purple wafers.
Pre-sales start June 1; retail begins June 8 at $5.49 per pack.
A QR code on the pack lets fans send digital love letters and win prizes.
Oreo’s VP of Marketing Matt Foley said the partnership aims to unite BTS’s ARMY with Oreo’s fanbase.

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