BTS and Oreo Launch Hotteok-Flavored Limited-Edition Cookie

On June 1 2026 Oreo began pre-selling a limited-edition “OREO & BTS” cookie, with in-store rollout on June 8 across more than 80 markets. The snack pairs a hotteok-inspired brown-sugar pancake creme with Oreo’s first purple wafers and 13 embossments designed by BTS members RM, Jin, Suga, J-Hope, Jimin, V and Jung Kook to mark the group’s 13th anniversary.

ForbesBts Oreos debut with hotteok flavor, purple wafers and fan project — MogazYou Won’t Believe the BTS-Inspired OREO Flavor (It’s Hotteok!)OREO teams up with BTS for global launch of Korean-inspired limited edition cookiesBTS Team Up With Oreo for Limited Edition Hotteok-Flavoured CookieComplex

The partnership is BTS’s first global snack collaboration and Oreo’s inaugural tie-in with a K-pop act. Mondelez International, Oreo’s parent, has pursued high-profile collaborations to offset a 3.5 % sales dip in North America in Q2 2025 and to keep the brand culturally relevant.

What tastes like a Korean pancake and is purple all over? An Oreo inspired by BTS

• Availability: >80 markets (U.S., Canada, India, Philippines, Europe).

You Won’t Believe the BTS-Inspired OREO Flavor (It’s Hotteok!)

• Price: $5.49 per pack (U.S.).

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• Design: 13 embossments (member names, light-stick, three-piece hidden message).

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• 2023 revenue: $4 billion worldwide.

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The cookie taps BTS’s global ARMY fanbase to attract Gen Z and reinforce Oreo’s relevance as consumers seek authentic international flavors. The fan-driven “world’s largest love-letter” adds digital engagement beyond the shelf.

OREO teams up with BTS for global launch of Korean-inspired limited edition cookies

BTS called the partnership a huge honor and a way to share a taste of home. Oreo VP of Marketing Matt Foley said the deal unites two loyal fanbases. Mondelez chief marketing officer Martin Renaud stressed authenticity and broad appeal, noting a flavor must satisfy more than a niche. Executives in India, Canada and the Philippines described the collaboration as defining and exciting.

What tastes like a Korean pancake and is purple all over? An Oreo inspired by BTS

• “At its core, this partnership is about shared passion. We’re uniting BTS’s incredibly dedicated fanbase with our own loyal OREO fans to create something genuinely new and exciting. It’s this commitment to uniting our fanbases that keeps us at the forefront of pop culture and demonstrates how a brand with a rich history can continue to lead the conversation.” — Matt Foley, VP of Marketing, Oreo

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• “You want to be authentic, you want to be differentiated and live an experience. But when you are Oreo, you need to be pleasing a large group of people,” — Martin Renaud, Chief Marketing & Sales Officer, Mondelez

What tastes like a Korean pancake and is purple all over? An Oreo inspired by BTS

• “When we were working in the studio, there would be OREOs next to us.” — RM, BTS leader

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• “When I look at the history of the collaborations they’ve done, it really makes me feel proud that we’re being added to that history.” — J-Hope, BTS

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Mondelez has not disclosed production volumes; market counts vary between “more than 80,” “over 80,” and “80+.” No sales forecasts have been released.

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Fans can contribute to the digital love-letter by scanning QR codes on the packaging, with prizes for selected submissions. Oreo signals further collaborations, and BTS continues its Arirang World Tour, hinting at more cross-promotional opportunities.

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