Full Breakdown
Meghan Markle's U.S. Popularity Dip Mirrors Decline in As Ever Site Visits
6/4/2026, 1:39:33 PM
Background & Context
In 2025, Meghan Markle, Duchess of Sussex, launched the lifestyle brand As Ever and starred in the Netflix series *With Love, Meghan*. The series promoted the brand, which sells items such as jam, honey, and wine through an online storefront. The brand currently ships only to the United States, though Markle has indicated plans for international expansion.
Core Popularity Shift (Q1 2026)
A YouGov America poll of roughly 1,300 U.S. respondents conducted over the first three months of 2026 recorded a net approval rating of +2 for Markle, down from a net rating of +15 in Q3 2025. Liked responses fell from 37 percent to 29 percent, while disliked responses rose from 22 percent to 27 percent, marking a 13-point swing in sentiment.
Web Traffic Trends for As Ever
Similarweb data show a parallel decline in U.S. visits to the As Ever website. December 2025 recorded about 108,000 U.S. visits out of 246,000 total. In January 2026, total visits rose to 268,000 but U.S. visits dropped to 89,000. February 2026 saw a further dip to 83,500 U.S. visits (213,000 total). March 2026 modestly recovered to 94,000 U.S. visits (226,000 total), before falling to 61,500 U.S. visits in April 2026 (178,000 total).
Timeline of Key Metrics (Dec 2025 – Apr 2026)
Data & Statistics Summary
Official Statements & Responses
Meghan Markle has publicly stated her intention to expand As Ever beyond the United States, though no international launch has occurred as of April 2026.
Criticism & Opposition
Observers have debated the health of the As Ever business, noting the simultaneous decline in popularity and site traffic. The lack of disclosed sales figures has intensified discussion over whether the brand can sustain its current model.
Conflicting Reports & Gaps
The data sets do not establish causality between popularity ratings and web traffic. Seasonal factors, such as holiday shopping spikes in December, may explain short-term traffic variations. Additionally, the impact of the January inventory glitch and the absence of official sales data remain unquantified.
Why It Matters
One significant question is whether the decline in U.S. sentiment and site visits will damage Markle’s ability to generate revenue from her business ventures, influencing future marketing strategies and the feasibility of a planned global rollout.
What’s Next
As of April 2026, no further announcements have been made regarding an international launch of As Ever.
