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Ford Launches Premium Bronco Filson Edition, Mid-70s Price

6/5/2026

Summary

Story summary

Ford will add the Bronco Filson edition to its U.S. lineup, opening orders this fall and delivering in early 2027 with a mid-70s starting price.
The Filson partnership adds a bronze-painted egg-crate grille, painted wheel arches, and two paint colors—Field Green Metallic and Iron Sands Copper Metallic.
Inside, the Bronco offers perforated quilted leather seats, brass-finished dash trim, ventilated front seats, heated rear seats, and a Bang & Olufsen sound system.

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Story summary

Ford will add the Bronco Filson edition to its U.S. lineup, opening orders this fall and delivering in early 2027 with a mid-70s starting price.
The Filson partnership adds a bronze-painted egg-crate grille, painted wheel arches, and two paint colors—Field Green Metallic and Iron Sands Copper Metallic.
Inside, the Bronco offers perforated quilted leather seats, brass-finished dash trim, ventilated front seats, heated rear seats, and a Bang & Olufsen sound system.