Full Breakdown
Ford Introduces 2027 Bronco Filson Edition, a Premium Off-Road SUV
6/5/2026, 1:15:06 PM
2027 Bronco Filson Edition Unveiled
Ford unveiled the 2027 Bronco Filson Edition at a livestream near Seattle in early 2027. The model adds exclusive colors—Field Green Metallic and Iron Sands Copper Metallic (First Edition only)—paint-matched fender flares, a bronze-finished egg-crate grille insert, and 35-inch tires on Fox internal-bypass shocks. Orders open in the fall, with deliveries slated for early 2027.
Partnership with Filson: History and Rationale
The Filson collaboration follows Ford’s earlier Eddie Bauer trims and builds on the 2020 Bronco Filson Wildland Fire Rig concept. Filson, a Seattle-based outdoor-apparel maker founded in 1897, provides branding that aligns with Ford’s off-road heritage. The partnership targets the luxury-off-road segment dominated by Land Rover and Mercedes-Benz.
Specifications and Features
The interior uses perforated, quilted leather with Filson-inspired fabric trim, ventilated front seats, heated rear seats, and brass-styled dash elements. Acoustic glass and enhanced seals lower cabin noise by roughly 20 % versus the 2021 Bronco. Power comes from a turbocharged 3.0-liter EcoBoost V6 tuned differently from the Raptor, delivering 330–418 hp. Off-road equipment includes 35-inch tires, Fox internal-bypass shocks, electronic-locking front and rear differentials, Trail Turn Assist, 1-pedal rock-crawl mode, and seven selectable terrain modes.
Official Statements from Ford
Dave Rivers, Ford’s Head of Enthusiast Vehicles, highlighted the visual synergy between Bronco heritage and Filson branding. Chief Engineer Ed Krenz emphasized the model is a refined off-roader, not a conventional luxury vehicle. A Ford spokesperson called the cabin a “quiet, climate-controlled retreat” for demanding conditions.
Criticism and Pricing Concerns
Analysts warn that a mid-$70,000 price could strain the Bronco’s value proposition against established luxury rivals. Ed Krenz’s comment, “This is not luxury,” reflects internal tension between rugged branding and upscale expectations.
Conflicting Reports and Gaps
Ford has not disclosed the exact horsepower, only a range. Pricing remains unannounced, and final specifications for the First Edition’s exclusive accessories are not detailed.
Market Position and Outlook
The Bronco Filson joins the premium off-road segment with the Land Rover Defender, Lexus GX, and Mercedes-Benz. Combining Bronco and Filson branding could raise margins and expand its demographic. Orders start this fall, deliveries early 2027, with a projected mid-$70,000 price.
Verbatim Quotes
- “This partnership started when we revealed and debuted the Bronco Filson Wildland Fire Rig as a concept way back [in 2020],” — Dave Rivers, Head of Enthusiast Vehicles, Ford
- “And the response to it was outstanding. Our owners said, 'Hey, this is really cool,' and we did it actually in the national forest here. To us, that’s where Bronco belongs, and we belong together.” — Dave Rivers, Head of Enthusiast Vehicles, Ford
- “This is not luxury,” — Ed Krenz, Chief Engineer, Ford
- “…the Bronco Filson offers a quiet, climate-controlled retreat when the weather outside turns harsh.” — Ford spokesperson
