Story perspectives

Sony, Samsung debut Spider-Man Tracker ahead of July release

6/16/2026

Summary

Sony Samsung Launch

Sony Pictures and Samsung launched the Spidey Tracker at SpiderTracker.com on June 17.
The Tracker lets fans follow Spider-Man sightings, live events and videos worldwide.
Samsung Galaxy Z Flip, Z Fold and Watch appear in Spider-Man: Brand New Day and power the Tracker’s Web Watch feature delivering villain and city-threat news.
The summer campaign runs online and in real-world spaces, coinciding with the second trailer and the July 31, 2026 worldwide opening.

Summary

Samsung Partners

Samsung partnered with Sony Pictures to showcase the Z Flip 7’s compactness with Spider-Man’s speed and the Fold 7’s screen with Ned Leeds’ tech role in the trailer.
Keena Grigsby said Galaxy devices enable the hero while Jeffrey Godsick said the deal shifts Sony from Xperia placements.
Samsung called the timing ‘striking while the iron is hot’ while industry observers note it is turning the film’s storyline into an interactive fan experience.

Summary

Ned Launches Tracker

The film concludes with Peter Parker erased from everyone’s memory, creating a fan-driven experience.
Despite his memory wipe, Ned Leeds volunteers to aid the masked hero and builds the in-world Spidey Tracker, his digital “eye in the sky.”
Sony will launch the tracker at 3 PM ET on June 17 with a new trailer, positioning it as a central hub for Spider-Man content.

History

Historical Context

Lucasfilm’s May 19 1999 release of Star Wars: Episode I earned $487.6 million worldwide, showing blockbuster revenue potential. Sony Pictures and Samsung mirrored that strategy with the Spider-Man “Spidey Tracker” fan hub, embedding Galaxy Z Flip 7 and Fold 7 devices and launching on June 17 2026. The approach links historic box-office success to modern global immersive tech tie-ins.

1 of 4

Sony Samsung Launch

Sony Pictures and Samsung launched the Spidey Tracker at SpiderTracker.com on June 17.
The Tracker lets fans follow Spider-Man sightings, live events and videos worldwide.
Samsung Galaxy Z Flip, Z Fold and Watch appear in Spider-Man: Brand New Day and power the Tracker’s Web Watch feature delivering villain and city-threat news.
The summer campaign runs online and in real-world spaces, coinciding with the second trailer and the July 31, 2026 worldwide opening.

1 / 4