Full Breakdown
Samsung and Sony Launch Galaxy-Powered Spidey Tracker with Spider-Man: Brand New Day
6/16/2026, 10:11:21 PM
Galaxy Devices Integrated into the Film
Samsung’s Galaxy lineup appears in Sony Pictures Entertainment’s upcoming blockbuster “Spider-Man: Brand New Day.” Peter Parker (Tom Holland) uses a Galaxy Z Flip, while his friend Ned Leeds (Jacob Batalon) operates a Galaxy Z Fold and a Galaxy Watch to create an in-movie “Spidey Tracker” that monitors the hero’s location.
Background: Shift from Sony Xperia to Samsung Galaxy
Earlier Spider-Man installments featured Sony Xperia phones, especially in the Andrew Garfield era. The new deal replaces Xperia with Samsung Galaxy devices, aligning the franchise with Samsung’s foldable technology.
Key Figures & Groups
- Keena Grigsby – CMO & VP, Samsung Electronics America
- Jeffrey Godsick – EVP, Global Partnerships, Sony Pictures Entertainment
- Jacob Batalon – Actor (Ned Leeds)
- Tom Holland – Actor (Peter Parker)
- Sony Pictures Entertainment – Film studio
- Samsung Electronics – Technology partner
Timeline
- June 17 2026, 3 p.m. ET – SpideyTracker.com launches alongside the second trailer.
- July 31 2026 – “Spider-Man: Brand New Day” opens worldwide.
Data & Reach
The Spidey Tracker, an interactive platform built on Samsung’s Galaxy ecosystem, is live in 35 countries. It features a real-time map of Spider-Man sightings, live-event locations, creator-video drops and hidden Easter eggs, allowing fans to submit sightings and follow “Web Watch” alerts.
Why It Matters
The partnership gives Samsung high-visibility placement in a global franchise while providing Sony a technology-centric narrative hook. Extending the on-screen tracker to an interactive website creates sustained fan interaction throughout the summer, turning a product cameo into an ongoing experience.
Official Statements & Responses
Samsung’s chief marketing officer said the partnership demonstrates that the hero could rely on Galaxy devices, underscoring the brand’s focus on connectivity. Sony’s global-partnership executive emphasized Spider-Man’s community ties and said the collaboration brings that spirit to life both on screen and beyond.
Verbatim Quotes
- “Incorporating Galaxy technology into such a beloved Spider-Man storytelling world gives us a chance to showcase how even your friendly neighborhood hero relies only on Samsung Galaxy,” — Keena Grigsby, CMO & VP, Samsung Electronics America
- “This is the perfect opportunity to double down on our belief that Galaxy devices are designed to help everyone stay connected — whether you’re taking photos with friends, keeping up with loved ones, or saving New York.” — Keena Grigsby, Samsung Electronics America
- “Spider-Man has always been a hero defined by his connection to his community,” — Jeffrey Godsick, EVP, Global Partnerships, Sony Pictures Entertainment
- “The Spidey Tracker is a fan-driven digital hub powered by Samsung Galaxy and inspired by Spider-Man: Brand New Day.” — Samsung (press release)
What’s Next
The second trailer released with the tracker launch teases new plot points and villains. Samsung and Sony will run summer activations—live-event pop-ups, creator-video collaborations and periodic content drops on SpideyTracker.com—building momentum toward the July 31 theatrical debut.
