Story perspectives

Prime Video to Film Manchester United 2026-27 All-or-Nothing Series

6/16/2026

Summary

Manchester United Documentary

Prime Video announced an All or Nothing documentary following Manchester United in the 2026/27 season.
Filming begins this summer as United readies for pre-season and a Champions League return.
The series launches summer 2027, streams in over 240 countries, and reveals the Old Trafford dressing room and Carrington training complex.
Toby Craig said the timing suits United’s 1.1 bn fans, while Tara Erer called the club a global phenomenon.

Summary

Manchester United Amazon

Manchester United signed a record-breaking flat-fee deal with Amazon worth over £10 million, granting Amazon full intellectual-property rights.
The payment arrives as United carries £1 billion of debt and has issued a $550 million bond at a higher interest rate.
CEO Omar Berrada and sporting director Jason Wilcox say the documentary’s revenue will help offset the debt, while analysts warn reputational risk if on-field performance falters during filming.

History

Historical Context

Amazon Prime Video launched the All or Nothing documentary franchise in 2016 with the Arizona Cardinals, then expanded to the Dallas Cowboys in 2018, documenting the 2017 NFL season. The series’ success led Amazon to partner with Manchester United for a 2026-27 season, continuing the model of club-focused streaming deals that tie media rights to team finances.

1 of 3

Manchester United Documentary

Prime Video announced an All or Nothing documentary following Manchester United in the 2026/27 season.
Filming begins this summer as United readies for pre-season and a Champions League return.
The series launches summer 2027, streams in over 240 countries, and reveals the Old Trafford dressing room and Carrington training complex.
Toby Craig said the timing suits United’s 1.1 bn fans, while Tara Erer called the club a global phenomenon.

1 / 3