Full Breakdown
Manchester United to Join Amazon Prime’s “All or Nothing” for 2026-27 Season
6/16/2026, 11:55:35 PM
Record-Breaking Deal
Manchester United has agreed a deal with Amazon Prime Video for an “All or Nothing” series on the 2026-27 season. The access fee is reported to exceed £10 million, the highest for a sport documentary. Filming starts in pre-season summer 2026; the series will launch on Prime Video in summer 2027 across 240 territories.
Background & Context
Since 2016, the series has featured Arsenal, Tottenham and Manchester City. United first pursued a deal after the 2024-25 season, but former manager Ruben Amorim halted it over distraction concerns. After Amorim left in January 2026 and Michael Carrick secured a third-place finish and Champions League qualification, the club revived the project amid >£1 billion debt.
Key Figures
- Michael Carrick – manager who approved the series.
- Toby Craig – chief communications officer.
- Tara Erer – Head of Film & Unscripted TV, Prime Video.
- Omar Berrada (CEO) & Jason Wilcox (sporting director).
- Ruben Amorim – former manager who opposed the plan.
- Jose Mourinho – former United manager, previously criticised similar documentaries.
Data & Statistics
Access fee: >£10 million (record). Global fanbase: ?1.1 billion. Club debt: >£1 billion (including $550 million bond). Coverage: men’s, women’s, academy teams; Old Trafford dressing room; Carrington training complex. Distribution: >240 countries/territories.
Official Statements & Responses
Chief communications officer Toby Craig said the timing was right to “open our doors” and give fans a behind-the-scenes view of a club that “means so much to so many people.” Prime Video’s Tara Erer called United “a global phenomenon” and said the story “had to be told” because of its passion. United’s leadership framed the series as a chance to showcase the club’s “unique people, ambition and culture” on the pitch.
Criticism & Opposition
Ruben Amorim warned that constant cameras could distract players and hurt performance, prompting the rejection. Jose Mourinho, recalling his All-or-Nothing experience with Tottenham, said he tried to “forget the cameras” and disliked feeling like “Big Brother,” highlighting managerial concerns about intrusive media.
Conflicting Reports & Gaps
Sources differ on the exact fee: some describe it as a “record-breaking fee,” others as “over £10 million,” but no official figure is disclosed. Details on revenue sharing, editorial veto rights and footage scope remain unspecified.
Verbatim Quotes
- “Now is the right time to open our doors, so that for the first time our fans around the world can see behind the scenes of a club which means so much to so many people.” — Toby Craig, Chief Communications Officer, Manchester United
- “All or Nothing: Manchester United was a story we had to tell.” — Tara Erer, Head of UK Film & Unscripted TV, Prime Video
- “Manchester United is more than a football club: it is a global phenomenon.” — Tara Erer, Prime Video
- “I try to forget [the cameras] during the time,” — Jose Mourinho, United manager
