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Amazon, Samsung Slash OLED TV Prices for Prime Day

6/27/2026

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Summary

Amazon slashes OLEDs

Amazon cut the 65-inch LG C5 OLED TV to $1,099.99, its lowest Prime Day price.
Samsung discounted its 65-inch S90F OLED TV to $1,197.99, a 29% reduction from $1,697.99.
Amazon offered the 50-inch Fire TV Omni QLED for $249.99, down from $469.99, with Dolby Vision.
In the United Kingdom, Amazon priced the 48-inch LG B5 OLED TV at £579, down from £799.

Summary

Prime Day TV

The Prime Day TV sale ends on 2026-06-26, with discounts tapering as the deadline approaches.
Experts say shoppers can still find TVs discounted by as much as $1,500 off regular prices.
The remaining offers cover multiple brands and sizes, targeting both budget and premium segments.
Analysts warn that after Prime Day Apple will raise prices on its TV-related accessories, prompting consumers to order promptly before inventory runs out.

History

Historical Context

On July 15 2015, Amazon launched its first Prime Day, marking the company’s 20th anniversary and promising more deals than Black Friday. The event boosted order volume beyond Black Friday 2014 and helped grow Prime to 54 million members by January 2016. Its success prompted rivals such as Walmart to roll out comparable flash-sale subscriptions.

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Amazon slashes OLEDs

Amazon cut the 65-inch LG C5 OLED TV to $1,099.99, its lowest Prime Day price.
Samsung discounted its 65-inch S90F OLED TV to $1,197.99, a 29% reduction from $1,697.99.
Amazon offered the 50-inch Fire TV Omni QLED for $249.99, down from $469.99, with Dolby Vision.
In the United Kingdom, Amazon priced the 48-inch LG B5 OLED TV at £579, down from £799.

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