Full Breakdown
Prime Day 2026 TV Deals: Prices, Discounts, and Highlights
6/27/2026, 4:01:45 AM
Overview of the Prime Day TV Sale
Amazon’s Prime Day 2026 concluded on June 26, with the final hour of discounts ending at midnight PT/BST. Across the United States and United Kingdom, major manufacturers—including LG, Samsung, Sony, TCL, Hisense, and Panasonic—offered steep price cuts on OLED, mini-LED, and QLED models. TechRadar’s TV expert curated a list of “best-value” offers, while CNET and Digital Trends compiled broader round-ups of the deepest savings still available as the event wound down.
Context: Prime Day and the TV Market
Prime Day is Amazon’s annual sales-event that traditionally drives the year’s biggest consumer-electronics discounts. In 2026, TV prices had risen in the preceding months, prompting buyers to seek “record-low” deals. Industry analysts note that high-refresh-rate panels, HDR support, and HDMI 2.1 features have become baseline expectations for premium sets, making price reductions a key differentiator for shoppers.
Key Deals and Price Data
- LG C5 65-inch OLED – US $1,099.99 (TechRadar) – record-low price, 21 % off the usual $1,399.99.
- Samsung QN90F 75-inch mini-LED – US $1,499.99 (Best Buy) – record-low, down from $1,999.99.
- Samsung S90F 65-inch OLED – US $1,197.99 (Digital Trends) – 29 % off the $1,697.99 list price.
- LG B5 48-inch OLED – UK £579 (Amazon UK) – not a record-low but a strong value.
- TCL QM6K 75-inch mini-LED – US $747.99 (TechRadar) – price-drop of $52 from $799.99.
- Hisense U8QG 55-inch mini-LED – US $698 (TechRadar) – near-record-low.
- Sony Bravia 8 55-inch OLED – US $998 (TechRadar) – $500 discount.
- Samsung S84F 55-inch OLED – UK £683 (TechRadar) – cheapest ever recorded.
Across the board, discounts ranged from modest 10 % cuts to over $1,500 off MSRP, with many offers limited to Amazon’s Prime-eligible inventory.
Official Statements & Responses
- TechRadar noted, “Prime Day is coming to a close — it ends at midnight tonight PT and BST,” emphasizing the urgency for shoppers.
- CNET reported, “This year’s Prime Day brought massive discounts on TVs,” and added that “deals are still available up to $1,500 off the usual price.”
- Digital Trends highlighted the gaming focus, stating the Samsung S90F “is the first deal I’d check if gaming is high on the list.”
- TechRadar’s TV expert affirmed that each listed model “has been tested by TechRadar, so we can vouch for their quality and value.”
Criticism & Opposition
Several sources flagged that not all highlighted prices were record-low; for example, the LG B5 48-inch OLED remained above its historic low. Discounts on some large-screen mini-LEDs (e.g., Samsung QN90F 55-inch) were limited to roughly 10 %, prompting concerns about limited savings for premium-size buyers. Additionally, reviewers warned that inventory could deplete quickly, potentially leaving late shoppers without the advertised deals.
Conflicting Reports & Gaps
- The LG C5 65-inch OLED is listed at US $1,099.99 (TechRadar) and US $1,100 (CNET), a negligible but noted discrepancy.
- Pricing is presented in both dollars and pounds, complicating direct cross-regional comparisons.
- Sources did not disclose shipping timelines, warranty extensions, or the exact stock levels for each deal, leaving gaps for consumers evaluating total cost of ownership.
Verbatim Quotes
- “99 now $998 at Amazon This deal knocks a huge $500 off the Sony Bravia 8 OLED TV.” — TechRadar, TV Deals Editor
- “Samsung 65-inch OLED S90F The Samsung 65-inch OLED S90F is the first deal I’d check if gaming is high on the list.” — Digital Trends, Editor
- “sets a new standard for gaming and movie watching among premium TVs,” — CNET, Reviewer
- “This year’s Prime Day brought massive discounts on TVs.” — CNET, Deals Editor
- “LG 65-inch OLED evo C5 The LG 65-inch OLED evo C5 lands almost exactly beside the Samsung at $1,199.” — Digital Trends, Editor
- “99 at Best Buy The Samsung QN90F is a perfect TV for bright rooms, thanks to its anti-glare screen and solid brightness.” — TechRadar, TV Deals Writer
What’s Next
Prime Day’s final hour passed at midnight PT/BST, and remaining offers are expected to expire within hours. Industry watchers anticipate that Black Friday and Cyber Monday will feature comparable or deeper TV discounts, especially on OLED and mini-LED models that saw limited stock during Prime Day. Consumers are advised to monitor price-tracking tools and retailer newsletters to capture any post-Prime-Day price adjustments.
