Story perspectives

20-Year-Old Moses Martin Debuts in Burberry Campaign with Own Song

7/2/2026

Summary

Moses Martin Debuts

Moses Martin (20) debuted as a model in Burberry’s “Escape to the Countryside” campaign.
The campaign features him with Edie Campbell, Nora Attal and Sang Woo Kim on a British countryside road-trip theme.
The video uses “For Hire,” a song written and performed by Moses’s band People I’ve Met.
Moses, a Brown University student, also contributes vocals and songwriting to Coldplay tracks such as “Humankind,” “All My Love,” “The Astronaut” and “Orphans.”

Summary

Burberry Unveils Yak

Burberry unveiled its new campaign on Wednesday, July 1, 2026.
The campaign video features a yak walking among British sheep.
The article identifies Moses and his sister Apple as a next-gen class of nepo babies, highlighting Burberry’s reliance on celebrity lineage.
The piece argues Burberry is leveraging the siblings’ fame to draw a younger, socially-aware audience amid fashion-industry nepotism debates, and notes a reliability rating of 32.69.

History

Historical Context

In May 2001 Christopher Bailey became Burberry’s creative director, later chief creative officer and CEO, helping reverse the brand’s “chav” image by limiting the iconic check to just 10 % of items. The 2026 “Escape to the Countryside” video, featuring models linked to famous families, shows the company’s continued reliance on high-profile personalities to attract socially aware youth.

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Moses Martin Debuts

Moses Martin (20) debuted as a model in Burberry’s “Escape to the Countryside” campaign.
The campaign features him with Edie Campbell, Nora Attal and Sang Woo Kim on a British countryside road-trip theme.
The video uses “For Hire,” a song written and performed by Moses’s band People I’ve Met.
Moses, a Brown University student, also contributes vocals and songwriting to Coldplay tracks such as “Humankind,” “All My Love,” “The Astronaut” and “Orphans.”

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