Full Breakdown
Moses Martin Debuts as Burberry Face in “Escape to the Countryside”
7/2/2026, 1:08:56 PM
Modeling Debut in Burberry’s “Escape to the Countryside”
On Wednesday, 20-year-old Moses Martin, son of Gwyneth Paltrow and Chris Martin, became the newest face of Burberry. The “Escape to the Countryside” campaign pairs him with Edie Campbell, Nora Attal and Sang Woo Kim in rural English settings, showcasing polo shirts, a Burberry-check holdall and other staples.
Family Background and the Nepo-Baby Trend
Moses follows his 22-year-old sister Apple Martin, a model for Chloé, GapStudio and Self-Portrait. Their entry mirrors recent high-profile children such as Romeo Beckham, who also appeared in a Burberry campaign this year, fueling a “nepo-baby” debate. Apple’s 2025 Chloé campaign and upcoming Nancy Meyers film highlight the siblings’ expanding presence.
Official Statements & Responses
Burberry’s press release said the campaign draws on the brand’s outdoor heritage and adventure, emphasizing a road-trip aesthetic. Chief Creative Officer Daniel Lee described it as a classic British road-trip reflecting Burberry’s tradition of exploration. In a Today interview, Paltrow told her children the path is hard and difficult but worthwhile, called Moses “such a nice boy,” and noted his Interscope Records contract.
Criticism & Opposition
Social-media users have labeled the Martin siblings “nepo babies,” questioning their industry access. In a Bustle interview, Paltrow rejected the label as an “ugly moniker,” arguing that growing up with artists shapes one’s aspirations, and said “there’s nothing wrong with doing or wanting to do what your parents do.”
Why It Matters
Moses’s debut highlights the visibility of celebrity offspring in fashion, raising questions about merit, privilege and the appeal of familial fame. The campaign features his band People I’ve Met, creating a cross-media blend of fashion and music. Industry observers note that using an original song in a fashion video reflects a growing trend of multi-disciplinary collaborations that amplify brand narratives.
Verbatim Quotes
- “A road trip is a very British thing to do – getting into your car, heading out to the countryside and seeing where the day takes you,” — Daniel Lee, Chief Creative Officer, Burberry
- “Now there's this whole nepo baby culture, and there's this judgment that exists around kids of famous people,” — Gwyneth Paltrow, Actress
- “He signed to Interscope Records. He is in an amazing band,” — Gwyneth Paltrow, Actress
Conflicting Reports & Gaps
Sources differ on Apple Martin’s graduation year—People cites 2025, while Bustle notes 2026. Burberry has not released performance metrics for the campaign, leaving its commercial impact unverified.
What’s Next
Moses will attend the Los Angeles premiere of his mother’s film “Marty Supreme” on Dec 8 and is expected to pursue additional modeling assignments. His band People I’ve Met plans further releases, and he continues his studies at Brown University.
