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iRobot Unveils $399 5-in-1 Handheld Roomba

7/7/2026

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Summary

iRobot Launches ElectroPlus

iRobot Corp. announced on July 7, 2026 the launch of the Roomba Electro Plus handheld cleaner in the United States.
The cordless 5-in-1 device vacuums, mops, sanitizes, self-cleans and electrolyzes water into hypochlorous acid that kills 99.99% of germs and is safe for children and pets.
It runs up to 35 minutes, covers up to 1,292 sq ft per charge, and costs $399.99 MSRP.

Summary

iRobot Launches Affordable

The firm emerged from a December 2025 bankruptcy filing and now operates under new ownership.
Picea Robotics bought iRobot in late 2025, prompting its first U.S. launch under the new owner.
All six models opened for preorder on July 7, 2026 via irobot.com, each priced at $1,000 or less.
Analysts say the sub-$1,000 pricing aims to win back customers after rivals like Dreame released comparable premium robots.

History

Historical Context

The domestic robot idea appeared in 1956 fiction and early patents, but iRobot, founded in 1990, brought the first commercially successful Roomba to market in September 2002. Its rapid uptake—1.5 million units sold by 2005—spurred rivals and set a price benchmark that later fell below $1,000 with the 2026 Roomba Electro Plus, now produced by Picea Robotics after iRobot’s 2025 bankruptcy and acquisition.

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iRobot Launches ElectroPlus

iRobot Corp. announced on July 7, 2026 the launch of the Roomba Electro Plus handheld cleaner in the United States.
The cordless 5-in-1 device vacuums, mops, sanitizes, self-cleans and electrolyzes water into hypochlorous acid that kills 99.99% of germs and is safe for children and pets.
It runs up to 35 minutes, covers up to 1,292 sq ft per charge, and costs $399.99 MSRP.

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