iRobot Unveils First Handheld Floor Cleaner and New Generation of Roomba Robots

On July 7, 2026 iRobot launched the Roomba Electro Plus, a cordless handheld 5-in-1 floor cleaner, and five updated Roomba robot vacuums for the U.S. market. All models entered pre-order that day.

iRobot Redefines Floor Care with the Introduction of a 5-in-1 Disinfecting Hard Floor Cleaner Along with a New Generation of Roomba RobotsForbesThe Verge

iRobot emerged from Chapter 11 bankruptcy in December 2025 and was acquired by Picea Robotics, its former ODM. Picea supplied the electrolyzing tech and co-developed the 2025 lidar-based Roomba line.

The Verge

The Electro Plus costs $399.99 (some sources list $400) and runs up to 35 minutes, covering ~1,300 sq ft. Its electrolyzing unit converts tap water into hypochlorous acid, which iRobot claims eliminates 99.9-99.99 % of microbes. It features a self-cleaning PowerSpin roller mop and a ThermaClean dock that washes, dries, and sanitizes the mop.

Engadget

The five robots, priced $600-$1,000, all use ClearView™ dual-line LiDAR for 3-D mapping and auto-wash docks for up to three months of hands-free maintenance. Suction ranges from 30,000 Pa on the Max 775/715 (?4× prior models) to 2.8-3.5× higher on the Plus 575, 515, 415. The Max 775 adds AI-powered obstacle detection and hot-water mop washing; the Max 715 is vacuum-only. The Plus series are 46 % smaller than 2025 models and climb thresholds up to 35 mm.

The Verge

iRobot’s press release called the Electro Plus a hard-floor care solution that delivers smarter, safer, more effective cleaning. Adam Pope said it turns tap water into a powerful disinfectant and that iRobot listened to consumers. Jennifer Lichtenheim added that innovation should not add complexity.

Forbes

Gizmodo noted the three-month hands-free claim may be optimistic, flagged streak-prone mop pads, and questioned the 35-minute battery.

iRobot Redefines Floor Care with the Introduction of a 5-in-1 Disinfecting Hard Floor Cleaner Along with a New Generation of Roomba Robots

Price is listed as $399.99 or $400; disinfection efficacy varies between 99.9 % and 99.99 %. Suction is described as 30,000 Pa and as “four-times higher” without precise data.

The Verge

The launch marks iRobot’s first major product line after Chapter 11 and Picea’s acquisition, aiming to regain market share from Dreame and Roborock. Chemical-free disinfection and higher-performance robots address consumer safety concerns and broaden revenue beyond autonomous vacuums.

iRobot Redefines Floor Care with the Introduction of a 5-in-1 Disinfecting Hard Floor Cleaner Along with a New Generation of Roomba Robots

Pre-orders start July 7; shipments begin later that month, with retail rollout slated for fall 2026.

The Verge

• “If they have a mess that they want to clean up, maybe they want to do that quickly with this type of handheld product,” iRobot chief engineer and vice president Adam Pope told The Verge.

The Verge

• “We really listened to consumers,” iRobot chief engineer Adam Pope tells Forbes Vetted.

Forbes

• “Innovation in floor care shouldn't create more complexity for consumers,” said Jennifer Lichtenheim, SVP and General Manager, Americas at iRobot.

iRobot Redefines Floor Care with the Introduction of a 5-in-1 Disinfecting Hard Floor Cleaner Along with a New Generation of Roomba Robots