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Mattel Launches Demon Hunters Dolls with New Articulation Options

7/17/2026

48 7 Full Breakdown

Summary

Story summary

Mattel released a Demon Hunters doll line with Rumi, Zoey, Mira, and Jinu.
Rumi and Zoey “Golden” singing dolls sell for $32.99 and have five articulation points.
The “How It’s Done” dolls for Rumi, Zoey, and Jinu cost $26.99, with Zoey’s version having 11 articulation points and Spirit Blades and Jinu’s adding pink sunglasses and a soda can.
A DVD/Blu-ray/4K Ultra HD set is pre-orderable for $49.95 and releases Dec. 31.

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Story summary

Mattel released a Demon Hunters doll line with Rumi, Zoey, Mira, and Jinu.
Rumi and Zoey “Golden” singing dolls sell for $32.99 and have five articulation points.
The “How It’s Done” dolls for Rumi, Zoey, and Jinu cost $26.99, with Zoey’s version having 11 articulation points and Spirit Blades and Jinu’s adding pink sunglasses and a soda can.
A DVD/Blu-ray/4K Ultra HD set is pre-orderable for $49.95 and releases Dec. 31.