Mattel Unveils Official “KPop Demon Hunters” Doll Line

Mattel introduced a new collection of fashion and singing dolls based on Netflix’s animated film *KPop Demon Hunters*. The line features the three HUNTR/X members—Rumi, Zoey and Mira—in their “Golden” and “How It’s Done” stage outfits, as well as the Saja Boys leader Jinu in his “Soda Pop” performance look. All figures are marketed for collectors and children ages six and up and are sold through Amazon and other retailers.

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• Rumi: Available as a $32.99 singing doll that performs “Golden” and a $26.99 fashion doll with a Saingeom sword, both with five points of articulation.

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• Zoey: Offered as a $32.99 singing doll and a $26.99 fashion doll equipped with Spirit Blades, the latter providing 11 points of articulation.

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• Mira: Sold as a $32.99 singing doll and a $26.99 fashion doll that includes a Curved Moon Sword, also with five points of articulation.

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• Jinu: A $26.99 fashion doll styled like a Ken figure, featuring ripped skinny jeans, a white button-up shirt, high-top sneakers, pink sunglasses and a soda-can accessory, with 11 points of articulation.

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Each doll includes screen-accurate costumes, hair, makeup and accessories such as traditional Korean norigae charms.

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Early sales data indicate strong consumer interest. One of the dolls quickly rose to the No. 1 spot among new toy releases on Amazon shortly after launch, reflecting “exceptionally strong” demand for the franchise’s merchandise.

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• “Early demand has been exceptionally strong, with one of the dolls quickly climbing to the No.” — *Billboard*

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• “Fans can recreate HUNTR/X’s unforgettable “Golden” performance with the interactive Rumi singing doll.” — *Billboard*

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• “99 Buy Now The leader of the Saja Boys joins Mattel’s new doll collection in his memorable “Soda Pop” performance outfit.” — *Billboard*

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• “The new Mattel KPop Demon Hunters dolls come on the heels of officially licensed items like movie-themed Squishmallows, Funko Pop!” — *Billboard*

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The film’s physical media will be available for pre-order, with a DVD, Blu-ray and 4K Ultra HD edition slated for release on Dec. 31. This “Criterion Collection” edition is positioned as a premium addition for collectors.

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