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Pink Floyd × We Are Rewind Release Limited-Edition Dark Side of the Moon Cassette Player

7/17/2026, 12:24:08 PM

Product Details

French audio company We Are Rewind has launched a Pink Floyd-branded version of its WE-001 portable cassette player. Housed in an aluminium chassis with metal buttons, the unit offers Bluetooth 5.1, a 3.5 mm headphone jack, line-in recording, a rechargeable battery rated for up to 12 hours of playback, and an optional belt-clip. The company says the player is “optimised for 2026 with true hi-fi sound” and includes a bespoke headphone amplifier tuned for cassette playback. Each box contains a newly remastered cassette of the 2023 50th-anniversary mix of *The Dark Side of the Moon*—the first time this version has been issued on tape. Pricing is £159 in the United Kingdom, €179 in Europe, and $199 in the United States, with a numbered authenticity card included.

Revival of the Cassette Format

We Are Rewind has positioned itself as a champion of cassette culture, previously issuing limited editions for Duran Duran, Elvis Presley, and Fortnite. The partnership arrives amid a broader analog resurgence: UK cassette sales rose 53 % year-on-year in 2025, driven largely by Gen Z collectors seeking tactile music experiences. Historically, *The Dark Side of the Moon* was a strong cassette seller, contributing significantly to the album’s 50 million-unit total.

Key Players

  • We Are Rewind – French audio firm specializing in modernised cassette hardware.
  • Nick Mason – Drummer of Pink Floyd, providing endorsement and commentary.
  • David Gilmour – Guitarist/vocalist of Pink Floyd, noted as involved in the release.

Market Data

  • *The Dark Side of the Moon* holds a 14-times-platinum certification in the United States and logged 741 weeks on the Billboard 200.
  • The cassette version of the album is exclusive to this limited-edition box set; no other format carries the 50th-anniversary remaster on tape.
  • We Are Rewind cites a frequency response of 30 – 14 500 Hz ± 3 dB for the WE-001 model.

Cultural Significance

The release underscores a consumer desire for physical media that demands intentional listening, contrasting with algorithm-driven streaming. By pairing a classic progressive-rock album with updated hardware, the collaboration aims to preserve “the physical album experience” while appealing to collectors and audiophiles.

Official Statements & Responses

We Are Rewind’s leadership emphasised the album’s pioneering production techniques and its role in defining a continuous sonic artwork. The company highlighted the player’s modern upgrades—Bluetooth connectivity, extended battery life, and a dedicated headphone amp—as evidence that cassette technology can meet contemporary hi-fi expectations.

Critical Perspectives

Some observers caution that nostalgia-driven products may face environmental scrutiny due to plastic use and limited practicality compared with digital libraries. Critics also note that while the device supports other albums, its premium price positions it more as a collector’s item than everyday audio gear.

Verbatim Quotes

  • “I still have enormous affection for the cassette. It really was a major breakthrough - not only with the Sony Walkman but with some of the more up-market recorders,” — Nick Mason, Pink Floyd drummer
  • “Am I correct in assuming that the next major issue will be The Dark Side Of The Moon in a large package consisting of the album divided up into 78 RPM discs?” — Nick Mason, Pink Floyd drummer
  • “We're happy that We Are Rewind can play a part in helping preserve the physical album experience.” — Romain Boudruche, founder & CEO, We Are Rewind