Back to today’s briefing

Story perspectives

Paramount Tests Mobile Micro-Dramas as Merger Blocked

7/24/2026

27 3 Full Breakdown

Summary

Story summary

Paramount Global will test micro-drama series on the Paramount+ mobile app this quarter.
The town-hall slide says the short shows are intended to create daily mobile-viewing habits at scale.
Paramount+ added a TikTok-style video feed to the app to increase visit frequency.
BET announced a May partnership with aTwist (formerly MicroCo) for micro dramas.
A federal judge issued a restraining order halting Paramount’s Warner Bros. Discovery acquisition.

1 of 1

Story summary

Paramount Global will test micro-drama series on the Paramount+ mobile app this quarter.
The town-hall slide says the short shows are intended to create daily mobile-viewing habits at scale.
Paramount+ added a TikTok-style video feed to the app to increase visit frequency.
BET announced a May partnership with aTwist (formerly MicroCo) for micro dramas.
A federal judge issued a restraining order halting Paramount’s Warner Bros. Discovery acquisition.