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World Cup Halftime Show Spurs Stream Surges for Pop Icons

7/24/2026

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Summary

Story summary

The United States hosted the World Cup halftime show outside New York with Madonna, Justin Bieber, BTS and Shakira.
Global streams rose 110% to 1.25 million for Bieber’s “Everything Hallelujah”, 66% to 321,000 for Madonna’s “Music”, 43% to 3.05 million for BTS’s “Dynamite”, and 24% to 18.27 million for Shakira and Burna Boy’s “Dai Dai”.
Luminate noted the jumps applied only to the songs performed at the show, not to full catalogs.

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Story summary

The United States hosted the World Cup halftime show outside New York with Madonna, Justin Bieber, BTS and Shakira.
Global streams rose 110% to 1.25 million for Bieber’s “Everything Hallelujah”, 66% to 321,000 for Madonna’s “Music”, 43% to 3.05 million for BTS’s “Dynamite”, and 24% to 18.27 million for Shakira and Burna Boy’s “Dai Dai”.
Luminate noted the jumps applied only to the songs performed at the show, not to full catalogs.