Full Breakdown
World Cup Halftime Show Drives Major Streaming Upswing
7/24/2026, 12:41:53 AM
Global Surge After the Performance
Luminate, the music-industry analytics firm, measured worldwide streams of the four songs performed during the 2026 World Cup’s inaugural halftime show. In the two days surrounding the final, each act saw a notable rise in plays compared with the two days preceding the event. Justin Bieber’s “Everything Hallelujah” more than doubled, climbing 110 % from roughly 592 000 to 1.25 million streams. Madonna’s “Music” rose 66 %, from about 193 000 to 321 000 streams. BTS’s “Dynamite” increased 43 %, moving from 2.14 million to 3.05 million streams. The official tournament anthem “Dai Dai,” performed by Shakira and Burna Boy, added 3.48 million new global streams, a 24 % jump from 14.78 million to 18.27 million.
U.S. Market Response
Within the United States, the anthem “Dai Dai” experienced the sharpest relative gain, up 52 % from roughly 1.68 million to 2.55 million streams. Luminate noted that the spikes were largely confined to the specific tracks performed during the halftime show, with little movement observed in the artists’ broader catalogs.
Pattern Mirrors Other Major Halftime Events
The phenomenon mirrors previous halftime-show effects, such as the post-Super Bowl surge for Bad Bunny, whose entire catalog jumped 175 % in U.S. streams the day after his performance. Luminate’s analysis suggests that high-visibility live performances generate concentrated interest in the featured songs rather than a blanket increase across an artist’s discography.
Drivers of the Streaming Spike
According to Luminate, the abrupt exposure of abbreviated hits to a global television audience creates an immediate demand for the specific tracks heard. Viewers often turn to streaming platforms to replay the brief performances, leading to sharp, short-term increases that taper once the event concludes. This pattern underscores the power of live sporting spectacles to shape music-consumption behavior on a worldwide scale.
