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Hasbro Unveils Avengers ‘Doomsday’ Line, Doom Pre-Orders July 27

7/27/2026

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Summary

Story summary

Hasbro unveiled a Legends Avengers: Doomsday line at San Diego Comic-Con 2026, with Magneto and Doctor Doom pre-orders opening July 27.
Both 6-inch figures cost $27.99 and will ship in Fall 2026.
Hot Toys offers a 1/6-scale Doctor Doom for $285, an ultimate version for $390, and a throne for $210, all now pre-orderable.
Bandai’s S.H.Figuarts will release Doctor Doom, Thor and Captain America figures in December 2026 for $100, $90 and $150.

History

Historical Context

Marvel Legends launched in 2002 by Toy Biz, debuting Iron Man, Captain America, Hulk and Toad. Hasbro took the license on Jan 1 2007, changed packaging, kept the Build-A-Figure chase, and revived the line at the 2010 San Diego Comic-Con. The 2016 12-inch re-launch set tiered pricing that underlies the 2026 Legends Avengers: Doomsday pre-orders at SDCC, featuring Magneto and Doctor Doom for $27.99.

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Story summary

Hasbro unveiled a Legends Avengers: Doomsday line at San Diego Comic-Con 2026, with Magneto and Doctor Doom pre-orders opening July 27.
Both 6-inch figures cost $27.99 and will ship in Fall 2026.
Hot Toys offers a 1/6-scale Doctor Doom for $285, an ultimate version for $390, and a throne for $210, all now pre-orderable.
Bandai’s S.H.Figuarts will release Doctor Doom, Thor and Captain America figures in December 2026 for $100, $90 and $150.

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