Full Breakdown
Marvel and Hasbro Roll Out “Avengers: Doomsday” Action Figures at SDCC 2026
7/27/2026, 9:19:32 PM
Core Event
During the closing days of San Diego Comic-Con 2026, Marvel Studios, Hasbro, Hot Toys and Sideshow Collectibles unveiled a multi-tiered line of collectibles for the upcoming film Avengers: Doomsday. The reveal included a six-inch Marvel Legends series, 1:6-scale Hot Toys figures, and premium Sideshow editions. Marvel Legends figures—covering Avengers, the Fantastic Four and X-Men—open for pre-order July 27. Hot Toys presented a Doctor Doom figure at $285 (base) and $390 (deluxe); Hasbro’s Magneto and Doctor Doom figures are listed at $27.99 each for Amazon pre-order. The film is slated for U.S. release on December 18, 2026.
Background & Context
“Avengers: Doomsday” is the first MCU crossover that unites the Avengers, Fantastic Four and X-Men. The story follows *Captain America: Brave New World* and features Robert Downey Jr.’s Victor Von Doom as the antagonist. Marvel has used the new toys to reveal costume details ahead of extensive trailer footage.
Key Figures & Groups
- Marvel Studios – Producer and co-developer of the toy lines.
- Hasbro – Manufacturer of the six-inch Marvel Legends series.
- Hot Toys / Sideshow Collectibles – Producer of 1:6-scale premium figures.
- Kevin Feige – President of Marvel Studios, overseeing the rollout.
Data & Statistics
| Lineup | Scale | Notable Characters | Price (USD) | Pre-order Start | Ship Window |
|---|---|---|---|---|---|
| Marvel Legends (Hasbro) | 6 in | Captain America (Sam Wilson), Thor, Shang-Chi, Fantastic Four, X-Men (Magneto, Doctor Doom, Cyclops, Gambit) | $27.99 (Amazon) | July 27 | Fall 2026 |
| Hot Toys Collector (Sideshow) | 1:6 (?12 in) | Doctor Doom, Magneto, Cyclops, Gambit, Professor X, Beast, Sentinel | $285–$390 | Open | Jul 2027–Dec 2027 |
| Hot Toys Deluxe Add-Ons | 1:6 | Doctor Doom’s throne | $210 | Open | — |
| Additional Merchandise | Various | Socks (12-day Advent calendar) | £30 | Sep 9 2026 | — |
Conflicting Reports & Gaps
Sources differ on pricing and availability for the Magneto and Doctor Doom figures. Hasbro lists its Marvel Legends versions at $27.99 each with a Fall 2026 release, while Hot Toys’ collector versions are $285 (base) and $390 (deluxe) with shipping projected for July–December 2027. Hasbro’s Amazon pre-order begins July 27; Hot Toys’ pre-orders are already live through Sideshow. No confirmation has been given on whether the two lines share design elements.
What’s Next
Marvel has confirmed the film’s December 18, 2026 opening. Hasbro’s Marvel Legends line should reach retailers in fall 2026, and Hot Toys’ deluxe figures are slated for delivery between mid-2027 and the end of 2027. No further announcements on additional releases or price changes have been made.
