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Story summary
- South Korea announced on July 27, 2026, that HYBE, YG, JYP, and SM will launch the Fanomenon festival, an 11-day K-culture event scheduled for December 2-12, 2027, with Culture Minister Chae Hwi-young and J.Y. Park co-chairing.
- Organizers project 520,000 visitors, including 200,000 international tourists, and revenue exceeding 1 trillion won (about $680 million USD).
- Organizers plan a global touring version by May 2028, beginning with a Los Angeles edition as the first overseas venue.
