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97% Gen Z Research Restaurants, Trust Written Reviews Over Influencers

7/31/2026

50 10 Full Breakdown

Summary

Story summary

A Yelp-Angus Reid poll of 1,323 U.S. adults aged 18-29 (Feb 2-19 2026) found 97% research restaurants before buying.
78% trust detailed written reviews over influencers for dining, while 81% do so for service professionals.
77% prefer platforms that include written reviews to star-only ratings, with 76% holding the same view for restaurants.
74% plan to spend extra cash on dining out and 70% on takeout, keeping overall spending high.

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Story summary

A Yelp-Angus Reid poll of 1,323 U.S. adults aged 18-29 (Feb 2-19 2026) found 97% research restaurants before buying.
78% trust detailed written reviews over influencers for dining, while 81% do so for service professionals.
77% prefer platforms that include written reviews to star-only ratings, with 76% holding the same view for restaurants.
74% plan to spend extra cash on dining out and 70% on takeout, keeping overall spending high.