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UFC Freedom 250 Loses $30 Million Despite Record Viewership

8/6/2026

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Summary

Story summary

UFC Freedom 250 event lost about $30 million, CFO Andrew Schleimer said.
It drew 34 million viewers, including 17 million in the United States and Latin America, the most-watched UFC card in the U.S.
Sponsorships offset part of the projected $60 million loss.
TKO Group Holdings reported the UFC remained profitable in Q2.
UFC president Dana White told ESPN the White House card was a one-off he cannot afford to repeat.

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Story summary

UFC Freedom 250 event lost about $30 million, CFO Andrew Schleimer said.
It drew 34 million viewers, including 17 million in the United States and Latin America, the most-watched UFC card in the U.S.
Sponsorships offset part of the projected $60 million loss.
TKO Group Holdings reported the UFC remained profitable in Q2.
UFC president Dana White told ESPN the White House card was a one-off he cannot afford to repeat.